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Data protection

With thisData protectionwe inform you about what personal data we have in connection with ourActivities and activities including ours website. In particular, we provide information about why, how and where we process which personal data. We also provide information about the rights of people whose data we process.

Additional data protection declarations and other legal documents such as general terms and conditions (GTC), terms of use or conditions of participation may apply to individual or additional activities and activities.

1. Contact addresses

Responsibility for processing personal data:

Dr. Neudeck ophthalmologist’s office
Matthias Neudeck
Clarastrasse 2
4058 Basel Switzerland

We would like to point out if, in individual cases, there are other persons responsible for processing personal data.

2. Terms and legal bases

2.1 Terms

personal datais all information that relates to a specific or identifiable natural person. A data subject is a person about whom we process personal data.

Editincludes all handling of personal data, regardless of the means and procedures used, for example querying, comparing, adapting, archiving, storing, reading, disclosing, obtaining, recording, collecting, deleting, disclosing, sorting, organizing, storing, changing, disseminating, Linking, destroying and using personal data.

2.2 Legal basis

We process personal data in accordance with Swiss data protection law, in particular the Federal Data Protection Act (Data Protection Act, DSG) and the Data Protection Ordinance (Data Protection Ordinance, DSV).

3. Nature, scope and purpose

We process the personal data that is necessary to be able to carry out our activities and activities in a permanent, user-friendly, secure and reliable manner. Such personal data may in particular fall into the categories of inventory and contact data, browser and device data, content data, meta or edge data and usage data, location data, sales data and contract and payment data.

We process personal data for the period that is necessary for the respective purpose(s) or by law. Personal data that no longer needs to be processed will be anonymized or deleted.

We may have personal data processed by third parties. We may process personal data together with third parties or transfer it to third parties. Such third parties are, in particular, specialized providers whose services we use. We also guarantee data protection for such third parties.

We generally only process personal data with the consent of the person concerned. If and to the extent that processing is permitted for other legal reasons, we may waive the need to obtain consent. For example, we may process personal data without consent to fulfill a contract, to comply with legal obligations or to protect overriding interests.

In this context, we process information that a data subject voluntarily sends to us when contacting us - for example by post, email, instant messaging, contact form, social media or telephone - or when registering for a user account. We can store such information, for example, in an address book, in a customer relationship management system (CRM system) or using comparable tools. If we receive data about other people, the people providing the data are obliged to ensure data protection for these people and to ensure the accuracy of this personal data.

We also process personal data that we receive from third parties, obtain from publicly available sources or collect in the exercise of our activities and activities, if and to the extent that such processing is permitted for legal reasons.

4. Personal data abroad

We generally process personal data in Switzerland. However, we can also disclose or export personal data to other countries, in particular in order to process it or have it processed there.

We may disclose personal data to all states and territories on earth and elsewhere in the universe, provided that local law ensures adequate data protection in accordance with a decision of the Swiss Federal Council.

We may disclose personal data in countries whose laws do not ensure adequate data protection, provided that adequate data protection is guaranteed for other reasons. Suitable data protection can be guaranteed, for example, through appropriate contractual agreements, on the basis of standard data protection clauses or with other suitable guarantees. As an exception, we can export personal data to countries without adequate or suitable data protection if the special data protection requirements are met, for example the express consent of the data subjects or a direct connection with the conclusion or execution of a contract. Upon request, we will be happy to provide affected persons with information about any guarantees or provide a copy of any guarantees.

5. Rights of data subjects

5.1 Data protection claims

We grant data subjects all claims in accordance with applicable data protection law. Data subjects have the following rights in particular:

  • Information: Data subjects can request information as to whether we process personal data about them and, if so, what personal data is involved. Affected persons also receive the information necessary to assert their data protection claims and to ensure transparency. This includes the processed personal data as such, but also, among other things, information on the purpose of processing, the duration of storage, any disclosure or export of data to other countries and the origin of the personal data.

  • Correction and Limitation: Data subjects can have incorrect personal data corrected, incomplete data completed and the processing of their data restricted.

  • Deletion and objection: Affected persons can have their personal data deleted (“right to be forgotten”) and object to the processing of their data with effect for the future.

  • Data release and data transmission: Affected persons can request the release of personal data or the transfer of their data to another person responsible.

We may suspend, restrict or refuse to exercise the rights of data subjects to the extent permitted by law. We can inform affected persons of any requirements that need to be met in order to exercise their data protection rights. For example, we may refuse to provide information in whole or in part with reference to trade secrets or the protection of other persons. For example, we can also refuse to delete personal data in whole or in part with reference to legal retention requirements.

We may, in exceptional circumstances, provide for costs for the exercise of the rights. We will inform those affected in advance about any costs.

We are obliged to take appropriate measures to identify data subjects who request information or assert other rights. Those affected are obliged to cooperate.

5.2 Right to Complaint

Affected persons have the right to enforce their data protection claims through legal action or to lodge a complaint with a responsible data protection supervisory authority.

The data protection supervisory authority for private parties responsible and federal bodies in Switzerland is the Federal Data Protection and Information Commissioner (FDPIC).

6. Data Security

We take appropriate technical and organizational measures to ensure data security that is appropriate to the respective risk. However, we cannot guarantee absolute data security.

Our website is accessed using transport encryption (SSL / TLS, in particular the Hypertext Transfer Protocol Secure, abbreviated HTTPS). Most browsers mark transport encryption with a padlock in the address bar.

Our digital communication is - like basically all digital communication - subject to mass surveillance without cause or suspicion as well as other monitoring by security authorities in Switzerland, the rest of Europe, the United States of America (USA) and other countries. We cannot have any direct influence on the appropriate processing of personal data by secret services, police departments and other security authorities.

7. Use of the Website

7.1 Cookies

We may use cookies. Cookies – our own cookies (first-party cookies) and cookies from third parties whose services we use (third-party cookies) – are data that are stored in the browser. Such stored data need not be limited to traditional text-based cookies.

Cookies can be stored in the browser temporarily as “session cookies” or for a certain period of time as so-called permanent cookies. “Session cookies” are automatically deleted when the browser is closed. Permanent cookies have a specific storage period. In particular, cookies make it possible to recognize a browser the next time you visit our website and thereby, for example, measure the reach of our website. Permanent cookies can also be used for online marketing, for example.

Cookies can be completely or partially deactivated and deleted in the browser settings at any time. Without cookies, our website may no longer be fully available. We actively request – at least if and to the extent necessary – your express consent to the use of cookies.

For cookies that are used to measure success and reach or for advertising, a general objection (“opt-out”) is required for numerous services via AdChoices (Digital Advertising Alliance of Canada), the Network Advertising Initiative (NAI), YourAdChoices (Digital Advertising Alliance) or Your Online Choices (European Interactive Digital Advertising Alliance, EDAA).

7.2 Server log files

We may collect the following information for each access to our website, provided that it is transmitted by your browser to our server infrastructure or can be determined by our web server: date and time including time zone, IP address, access status (HTTP status code), operating system including user interface and version, browser including language and version, individual sub-page of our website accessed including amount of data transferred, last website accessed in the same browser window (referrer).

We store such information, which can also represent personal data, in server log files. The information is necessary in order to provide our website permanently, in a user-friendly and reliable manner, and in order to ensure data security and therefore in particular the protection of personal data - also by third parties or with the help of third parties.

7.3 Web beacons

We may use web beacons on our website. Web beacons are also known as web beacons. Web beacons - including those from third parties whose services we use - are small, usually invisible images that are automatically retrieved when you visit our website. Web beacons can be used to collect the same information as server log files.

8. Third Party Services

We use services from specialized third parties in order to be able to carry out our activities in a permanent, user-friendly, safe and reliable manner. Such services allow us, among other things, to embed functions and content into our website. With such embedding, the services used record the IP addresses of the users at least temporarily for technically compelling reasons.

For necessary security-related, statistical and technical purposes, third parties whose services we use may process data related to our activities and activities in aggregated, anonymized or pseudonymized form. This is, for example, performance or usage data in order to be able to offer the respective service.

We particularly use:

  • Google services: Providers: Google LLC (USA) / Google Ireland Limited (Ireland) for users in the European Economic Area (EEA) and Switzerland; General information on data protection: «Principles of data protection and security», data protection declaration, «Google is committed to complying with applicable data protection laws», «Guide to data protection in Google products», «How we use data from websites or apps on or in which our services are used" (information from Google), "Types of cookies and other technologies used by Google", "Personalized advertising" (activation / deactivation / settings).

8.1 Digital infrastructure

We use services from specialized third parties in order to be able to use the necessary digital infrastructure in connection with our activities and activities. These include, for example, hosting and storage services from selected providers.

We particularly use:

  • Wix: website builder and other infrastructure; Providers: Ltd. (Israel) together with Ltd. (USA) / Inc. (USA) / Luxembourg S.à r.l. (Luxembourg); Data protection information: Data protection declaration, «Data protection & Security", "Wix Help Center 'Privacy'" including Cookie Policy.

8.2 Contact options

We use services from selected providers in order to be able to communicate better with third parties such as potential and existing customers.

We particularly use:

  • Wix CRM: Customer Relationship Management (CRM); Provider: Wix; Wix CRM-specific information: “Wix CRM”.

8.3 Scheduling

We use services from specialized third parties to be able to arrange appointments online, for example for meetings. In addition to this data protection declaration, any directly visible conditions of the services used, such as terms of use or data protection declarations, also apply.

8.4 Fonts

We use third-party services to embed selected fonts, icons, logos and symbols into our website.

9. Extensions for the website

We use extensions for our website to enable additional functions.

We use in particular:

  • Google reCAPTCHA: Spam protection (distinction between desired comments from humans and unwanted comments from bots and spam); Provider: Google; Google reCAPTCHA-specific information: “What is reCAPTCHA?” (“What is reCAPTCHA?”).

10. Success and reach measurement

We try to determine how our online offering is used. In this context, we can, for example, measure the success and reach of our activities and activities as well as the effect of third-party links to our website. For example, we can also try out and compare how different parts or versions of our online offering are used (“A/B test” method). Based on the results of the success and reach measurement, we can in particular fix errors, strengthen popular content or make improvements to our online offering.

In most cases, the IP addresses of individual users are stored to measure success and reach. In this case, IP addresses are generally shortened (“IP masking”) in order to follow the principle of data economy through the corresponding pseudonymization.

Cookies can be used to measure success and reach and user profiles can be created. Any user profiles created include, for example, the individual pages visited or content viewed on our website, information about the size of the screen or browser window and the - at least approximate - location. In principle, any user profiles are created exclusively pseudonymously and are not used to identify individual users. Individual third-party services to which users are registered may be able to assign the use of our online offering to the user account or user profile for the respective service.

We particularly use:

  • Google Analytics: Success and reach measurement; Provider: Google; Google Analytics-specific information: Measurement also across different browsers and devices (cross-device tracking) as well as with pseudonymized IP addresses, which are only transmitted in full to Google in the USA in exceptional cases, “Data protection”, “Browser add-on for deactivation from Google Analytics».

  • Google Tag Manager: Integration and management of other services for measuring success and reach as well as other services from Google and third parties; Provider: Google; Google Tag Manager-specific information: “Data collected with Google Tag Manager”; Further information on data protection can be found in the individual integrated and managed services.

11. Final provisions

We created this data protection declaration using the data protection generator from Data Protection Partner.

We can adapt and supplement this data protection declaration at any time. We will provide information about such adjustments and additions in an appropriate form, in particular by publishing the current data protection declaration on our website.

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